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Pedagogy: Criticality of Audience
Professionals in the workplace really do use the concept of audience—even though students sometimes imagine that the concept of "audience" is something their teachers and textbook writers have developed.
This list identifies a number of websites that make unequivocally clear that “audience” is a critical concept and a widely used:
• Audience Research Basics
• Office of Disease Prevention and Health Promotion; U.S. Department of Health and Human Services
• Organize Content Based on Audience Needs and here
• Office of Citizen Services and Communications and FirstGov.gov
• Simply Put
• Centers for Disease Control and Prevention
• Uses of Quality Measurement: Know Your Audience
Know your Audience here
Agency for Healthcare Research and Quality You can show students these sites—simply as a display to prompt discussion. Or you can use these sites as the basis for a computer lab activity in which students look for common elements that appear to be of concern to all the groups.
SOURCE: Rebecca E. Burnett. Website to accompany Technical Communication/6th edition. Boston: Thomson International Publishing/Wadsworth, 2005. Available:here.
