Daocheng Lin

Daocheng Lin

  • Graduate Student

Contact

daocheng@iastate.edu

515-294-2180

Ross
527 Farm House Ln
Ames IA
50011-1054

Bio

My name is Daocheng Lin, and I am a researcher, teacher, and illustrator. Currently, I am pursuing my Ph.D. degree in rhetoric and professional communication at Iowa State University (ISU) under the advice of Prof. Charles Kostelnick. As a researcher, my research interests include data visualization, visual rhetoric, science communication, and emotion. Under an interdisciplinary lens, I explore how data visualizations present facts and persuade audiences in the contemporary communication landscape shaped by social media, GenAI, and the scientific communities.

As a graduate instructor in the Department of English at ISU, I teach multimodal composition courses for undergraduates. With four years of teaching experience in the Department of Visual Communication in China, I developed the concept of agency as the center of my teaching philosophy. Seeing myself as a lifelong learner, I am enthusiastic to improve my pedagogy and create a classroom with more agency that empowers students and creates a more inclusive environment.

I am also an illustrator with collaboration between universities and companies, including Tencent and Exxon Mobil. This identity allows me to explore the human technological interaction with an aesthetic lens.

Conference Presentation Lin, D. (2025, June 14-15). Emotional Appeals in Data Visualizations of the Election System on Digital Platforms: A Case Study of 2024 Global Election Videos on YouTube. ATTW 2025 Convention, Rolla, Missouri, United States. https://sites.mst.edu/attw2025/conference-program/

Education

Master, Guangxi Arts University, Modern Illustration, 2019;

Bachelor, Guangxi Arts University, Book Arts and Illustration, 2016

Selected Publications

  • D. Lin, Y. Wang, Y. Yang, and X. Lan. Unveiling the Visual Rhetoric of Persuasive Cartography: A Case Study of the Design of Octopus Maps. Last access: August, 2025 https://www.arxiv.org/abs/2507.11903